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The goal of every website is to generate conversions. A conversion is the moment when a visitor to your website performs the desired action, for example, signs up for a newsletter, buys a product or fills out a contact form. Tracking conversions on your WordPress site allows you to understand what attracts users and what elements best translate into their engagement. In this article, we'll show you how to add conversion tracking features to your WordPress site.
1. Google Analytics
The first and most popular conversion tracking tool is Google Analytics. This advanced tool allows you to track many different types of conversions and analyze where your visitors come from, how long they stay on your site and which pages they visit most often. To add Google Analytics to your WordPress site, you must first create a Google Analytics account and then add your tracking code to your site. You can do this manually by adding code to your WordPress theme files, but an easier and safer way is to use a plugin like Google Analytics by MonsterInsights. After installing the plugin, simply enter your tracking code in the plugin settings and it will automatically add it to your website.
2. Facebook Pixel
Another useful conversion tracking tool is Facebook's Pixel. A pixel is a small piece of code you can add to your page to track how users respond to your Facebook ads. Facebook Pixel allows you to track conversions on your website that come from Facebook ads, helping you optimize your ad campaigns. To add Pixel Facebook to your WordPress site, you can use a plugin like PixelYourSite. This plugin allows you to easily add Facebook Pixel to your website without having to edit the website code.
3. Google Tag Manager
Google Tag Manager is another powerful tool for managing and tracking conversions on your website. Google Tag Manager allows you to create and manage various tracking tags on your website without having to change the website code. You can use Google Tag Manager to track conversions from various sources, such as Google AdWords ads, Facebook ads, and email campaigns. To add Google Tag Manager to your WordPress site, you can use the Google Tag Manager for WordPress plugin. This plugin integrates with your WordPress site, allowing you to easily manage tags without having to change your site's code.
In summary, tracking conversions on your WordPress site is crucial to understanding how users respond to your site and which elements attract them most. Whether you're a WordPress beginner or an experienced developer, there are tools and plugins that can help you track conversions on your website. Google Analytics, Facebook Pixel and Google Tag Manager are just some of them. When choosing the right tool for you, remember your business goals and technical level of advancement.