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How Much Traffic Can WordPress Handle? What are the experts' tips for scaling?

WordPress is undoubtedly the most popular content management system (CMS) in the world, powering approximately 40% of all websites. Thanks to its flexibility and simplicity of use, WordPress is the platform of choice for both small, individual blogs and large corporations. But how much traffic can WordPress handle? And what are the methods to increase this ability? This article aims to answer these questions.

1. Choosing the right hosting

One of the most important factors affecting WordPress performance is the quality of hosting. Inexpensive shared hosting may not be able to cope with high traffic volumes. Consider choosing dedicated, VPS or managed WordPress hosting. These types of hosting offer better performance, stability, and scalability.

2. Using the cache

Cache is a technology that helps speed up a website's performance by storing static versions of its pages so that the server doesn't have to generate them every time a user visits the site. Plugins such as W3 Total Cache, WP Super Cache or WP Rocket are perfect solutions for implementing cache in WordPress.

// Snippet to enable cache in WordPress define('WP_CACHE', true); 

3. Database optimization

Over time, the WordPress database can become increasingly burdened with unnecessary data. Database optimization can help speed up your website's performance. This can be done manually, but there are also plugins such as WP-Optimize that automate this process.

4. Using a CDN (Content Delivery Network)

CDN is a network of global servers that store copies of your website. When a user visits your website, the CDN delivers content from the nearest server, which speeds up the page load time. Popular CDN providers are Cloudflare and Akamai.

5. Plugin restriction

Too many plugins can slow down your WordPress site. Make sure you only use the plugins you need and update them regularly. Some plugins, such as P3 (Plugin Performance Profiler), can help you identify which ones have the greatest impact on your website's performance.

6. Implementation of lazy loading

Lazy loading is a technique that delays the loading of images and other media elements on a page until they are needed. This means that when a user enters the page, the text will be loaded first, and the images and videos will only load after the user scrolls down to them. In WordPress, this can be implemented using a plugin like Smush or Autoptimize.

7. Using GZIP Compression

GZIP compression helps reduce the size of files transferred from the server to the browser, which makes pages load faster. This feature is usually available on the server and can be enabled via an .htaccess file or through plugins such as W3 Total Cache.

8. Regular updates of WordPress, themes and plugins

Regular updates are crucial to maintaining WordPress speed and security. New versions often include performance and security fixes.

In summary, WordPress has a huge capacity to handle large amounts of traffic, but it requires proper configuration and optimization. Remember that the fastest website is one that is well designed, minimized and constantly monitored.

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