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Nowadays, having a website is no longer enough. The key is that it should be easy to use and user friendly. This is where the concept of UX, or User Experience, comes in. In this article, we will discuss how to conduct a UX audit of your WordPress website. UX audit is an analysis of the website in terms of its usability and accessibility for users. Here are some steps you can take to conduct a UX audit.
1. Website statistics analysis
The first step in a UX audit is to analyze your website statistics. We can do this by using tools such as Google Analytics. Pay attention to indicators such as time spent on the page, bounce rate or user navigation paths. This data can show you which parts of your site are working well and which may need improvement.
2. Usability testing
The WordPress “User Testing” plugin allows you to collect user feedback about your website. By recording users' interactions on the site, you can understand what elements they find incomprehensible or frustrating.
3. Availability check
Accessibility is a key element of UX. The “WP Accessibility” plugin helps improve the accessibility of your WordPress site by allowing you to easily add hotkeys, remove screen reader barriers, and more.
// For example, to add keyboard shortcuts, we can use the following code: function wp_accessibility_shortcuts(){ echo '<a href="#content" class="skip-link screen-reader-text">Skip to content</a>'; } add_action('wp_body_open', 'wp_accessibility_shortcuts');4. Responsiveness testing
Your website must be clearly visible on all devices. The “Responsive Check” plugin allows you to easily test the appearance of the website on different devices and resolutions.
5. Loading speed analysis
Page loading speed has a big impact on UX. The “WP Super Cache” plugin will help speed up your website by caching static versions of your WordPress pages.
6. Conducting A/B tests
A/B testing is a great way to understand which elements of your website work best. The “Nelio AB Testing” plugin allows you to easily perform such tests on your WordPress website.
7. Use of heat maps
Heatmaps, available through the "Heatmap for WordPress" plugin, help you understand where on the page users most often direct their attention.
8. User Surveys
Understanding the expectations and problems of users is the key to improving the UX. The “WP-Polls” plugin allows you to create polls that will help you get direct information from your users.
Remember that a UX audit is a continuous process. Your website should be regularly analyzed and improved to meet the growing expectations of users. Each audit is a step forward in creating a better experience for your users.