EN 
PL 
DE 
Rich Snippets, also known as rich snippets, are detailed information displayed on search engine results pages. They can contain photos, ratings, prices and many other attributes. In WordPress, there are several ways to add these detailed snippets to your page, which can increase your page's search engine visibility.
1. Using the Yoast SEO plugin
Yoast SEO is one of the most popular SEO plugins for WordPress. This plugin allows you to add rich snippets to your blog post, page or product. Here's how to do it:
- Install and activate the Yoast SEO plugin.
- Go to the blog post, page or product you want to optimize.
- At the bottom of the editor you will see the Yoast SEO meta box. Click on “Schema”.
- Choose the type that best suits your post, e.g. “Article”, “Product”, “Review” etc.
- Complete all required fields. Please ensure that the information is accurate and descriptive.
- When finished, click “Update” or “Publish.”
2. Using the All In One Schema Rich Snippets plugin
All In One Schema Rich Snippets is another excellent plugin that allows you to add rich snippets to your WordPress site. Here is the user manual:
- Install and activate the All In One Schema Rich Snippets plugin.
- Go to the blog post, page or product you want to optimize.
- At the bottom of the editor you will see the “Configure Rich Snippet” meta box.
- Select the appropriate schema type such as “Review”, “Event”, “Person”, etc.
- Fill out all required fields such as title, description, rating, etc.
- When finished, click “Update” or “Publish.”
An alternative is to use a plugin SNIP: Structured Data Plugin for WordPress
3. Using PHP code
If you are an advanced WordPress user, you can add rich snippets directly to your theme files using PHP code. You can use the built-in function add_action in WordPress to add additional metadata to your topic header. Below is sample code that you can adapt to your needs:
function add_schema_to_posts() { if(is_single()) { global $post; $schema = array( "@context" => "https://schema.org", "@type" => "Article", "mainEntityOfPage" => get_permalink($post->ID), "headline" => get_the_title( $post->ID), "datePublished" => get_the_date('c', $post->ID), "dateModified" => get_the_modified_date('c', $post->ID), "author" => array( "@type " => "Person", "name" => get_the_author_meta('display_name', $post->post_author), ), ); echo ' '; } } add_action('wp_head', 'add_schema_to_posts');These are the three basic methods for adding rich snippets to your WordPress site. Each method has its own unique advantages and may be best for you, depending on your experience level and specific needs. Remember that adding rich snippets is just one of many ways to optimize your site for SEO, so don't forget about other important elements such as optimizing your content, links, and page loading speed.