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Building an e-mail list is an integral part of effective internet marketing. It allows you to stay in constant contact with your customers, build relationships and promote your products or services. WordPress, as one of the most popular platforms for creating websites, offers a number of solutions that enable effective collection of e-mail addresses. In the article below, we present some proven methods for building an email list in WordPress.
1. MailPoet plugin
One of the most popular tools for building an email list in WordPress is the MailPoet plugin. MailPoet is a comprehensive solution that allows you to both create and send newsletters, as well as collect e-mail addresses through subscription forms placed on the website.
Installing and configuring the plugin is simple. After installing MailPoet in the WordPress panel, you can add a newsletter subscription form anywhere on the page using a widget or shortcode. In MailPoet you can also easily segment your email list, which allows for more personalized and targeted messages.
2. OptinMonster plugin
OptinMonster is a powerful lead generation plugin that allows you to create attractive and effective sign-up forms. It is known for its advanced features, such as "exit-intent" forms that appear when the user is about to leave the website, as well as various types of pop-ups, slide-ins, and banners.
Like MailPoet, setting up OptinMonster is simple, and since the plugin integrates with most popular email marketing services like MailChimp and AWeber, you can easily manage your email list.
3. Bloom plugin
Bloom is a plugin created by Elegant Themes that aims to help you collect email addresses. Bloom offers over 100 ready-to-use form templates that you can customize to suit your needs.
Moreover, Bloom allows you to A/B test your registration forms, which allows you to optimize their effectiveness. Additionally, Bloom integrates with many popular email marketing platforms, making it easy to manage your email list.
4. Build a landing page
Landing pages are an effective tool for collecting email addresses. They can be created using various WordPress plugins such as Elementor, Divi Builder if Beaver Builder.
The idea is to create a page that has one main goal - to get the user to provide their email address. This may be, for example, a website offering a free e-book, video course or other value in exchange for an e-mail address.
Summary
Building an email list in WordPress doesn't have to be difficult. Thanks to various plugins such as MailPoet, OptinMonster, Bloom and landing page building tools, you can effectively collect the email addresses of your recipients and grow your online business. Remember, however, that the most important thing is to offer value to your recipients - then they will be happy to share their e-mail address.