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The difference between a website and a landing page may seem insignificant at first glance, but from a marketing point of view, the difference is huge. Both of these terms refer to specific elements in web design and are used for different purposes. In this article we will try to explain what websites and landing pages are, what are the differences between them and what tools, plugins and solutions we can use to create them.
What is a website?
A website is a collection of interconnected web pages that contain various types of information, such as articles, photos, videos, downloads, etc. Websites may consist of one or more pages and are usually organized in a hierarchical manner. The main goal of a website is to provide users with comprehensive, often diverse content.
What is a landing page?
In turn, a landing page, also known as a landing page, is a specific type of website designed with one specific goal - convincing the user to take a specific action. This action may involve subscribing to a newsletter, purchasing a product, downloading an e-book, etc. Landing pages are usually simple in design, contain strong persuasive arguments and a clear call to action (CTA).
Solution 1: WordPress and Elementor plugin
One of the easiest ways to create both a website and a landing page is to use a content management system (CMS) such as WordPress, or more specifically, a plugin Elementor. Elementor is a page building tool that allows you to create advanced page layouts without the need to write code.
Solution 2: Using ready-made landing page templates
There are many platforms that offer ready-made landing page templates, such as Unbounce, Leadpages and Instapage. These platforms offer easy-to-use drag-and-drop tools that allow you to create a professional landing page in no time.
Solution 3: Create a landing page with clean code
If you have programming skills, you can create your landing page from scratch. Using HTML, CSS, JavaScript and possibly PHP, you can customize the website exactly to your needs.
In short, both a website and a landing page have their specific purposes and uses. The choice between them depends on what you want to achieve. If you want to provide users with multi-threaded, diverse content - choose a website. However, if you want to focus on one specific goal and convince users to take a specific action - choose a landing page.