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The footer on a website, although often overlooked when designing, is an extremely important element. It contains important information that helps users better understand what the site is, how to interact with it, and links to different sections of the site. Therefore, properly designing the footer on a WordPress website is an important task for every webmaster. Below are some elements you should consider including in your footer.
1. Contact information
Including contact information in the footer of your website is a key element that should not be overlooked. These may include an e-mail address, telephone number, physical company address, as well as links to social media profiles. Adding this information will make it easier for users to contact you or your company. In WordPress, this information can be easily added using the built-in editor or using various plugins such as Contact Widgets.
2. Links to the most important pages
The footer is the perfect place to place links to the most important pages on your website. These may be links to sections such as 'About us', 'Contact', 'Privacy policy' or 'Regulations'. This will allow users to easily find these sections, regardless of where they are on the page.
3. Newsletter subscription form
Adding a newsletter subscription form to the footer of your website is a great way to increase your subscriber count. Thanks to this, users who have scrolled to the bottom of the page have the opportunity to subscribe to the newsletter. The Mailchimp for WordPress plugin is one of the most popular tools that allows you to add a subscription form to your footer.
4. Copyright information
Copyright information is another important element that should be included in the footer of the website. They may include the year, the name of the company or website and information about the reservation of rights. In WordPress, this information can be added directly via the editor, but there are also plugins available such as WP Auto Copyright that automatically update the year.
5. Company logo and name
The company logo and name are often the first things that users see on the website. Therefore, it is worth making these elements also visible in the page footer. In WordPress, your logo and company name can be added using the editor, and the Customizer plugin allows you to easily place them in your footer.
6. Sitemap
A sitemap is a type of website table of contents that helps users navigate the website easily. Placing a site map in the footer of your page will help users quickly find the sections they are interested in. The Google XML Sitemaps plugin is one of the tools that make it easy to add a sitemap to your footer.
7. Information about certificates and awards
If your company has any certificates, awards, or is a member of well-known organizations, it is worth informing users about it. This can be done by including appropriate information or logos in the footer of the page.
Remember that the footer of a page is as important as its top. The information it contains, as well as its design, can have a major impact on user experience and their perception of your website or company. Therefore, it is worth spending an appropriate amount of time on designing and updating it.